Set the target reply rate for a mailbox's (campaign's) warm-up traffic — the percentage of outbound warm-up emails that should receive a reply from the network. Higher reply rates are a strong positive signal for sender reputation. Replies come in to this mailbox, so they don't count against its emails-per-day or your account's daily allowance.
Note: If the campaign's SMTP and IMAP email addresses do not match (e.g. relayed sending), Mailivery treats the response rate as 0 regardless of what you set here, because replies can't be reliably routed back to the original sender.
Not sure what value to use? See Recommended Warm-Up Settings — match your daily cold volume 1:1 (recommended max 50/day on Google and Microsoft), set response rate to 35–40%, and turn ramp-up on at
fastfor newer mailboxes.